SoCal Media Minute – March 10, 2010

Former KSWB-er Returns to iWeatherman Roots

Meteorologist Kyle Hunter, a familiar face reporting San Diego weather, has resumed production of iWeatherman.com, after his recent departure from KSWB-TV (Fox 5). Hunter posts current weather reports, twice a day, one at 12 noon and the second at 6 p.m. Hunter is the “World’s First Internet Weatherman – the iWeatherman™” posting his weather reports on the Web, beginning during the earliest days of the Internet in 1992. Tune in to his site  and follow along on Twitter.

KUSI Welcomes New Morning Show Producer

KSWB-TV’s Jay Jones headed across town to KUSI-TV where he will be the new producer on the station’s Good Morning San Diego  program. So look for some big changes on San Diego’s independent news station. Send pitches to planner@kusi.com. Read the rest of this entry »


Just for the Heck of it!

For some mid-week laughs, check out this fight between producers on a recent Italian news broadcast. Hilarious!

 

arika_anderson_danielsArika Anderson Daniels is a founding partner of Scatena Daniels Communications, a boutique marketing communications agency focusing on connections, creativity and results based out of San Diego, Calif., as well as one of the founding editors of SoCalPRBlog. Follow her on Twitter.


Falling Into a Niche Market, then Running With It: Guest Post by Kevin Dinino

KCDPRI started out like many in the PR field, as a generalist account executive at a mid-size PR agency pre-Internet bubble.  Once the sky started to fall and tech clients disappeared overnight, I was moved to start supporting large financial firms involved in venture capital and leveraged buyouts.

It was a rewarding job, working with these masters of the universe and becoming immersed in the financial media and learning how no news sometimes was a good thing. Two years later, I was lured to the wonderful world of Wall Street, working in PR for a large brokerage firm, promoting financial advisors in their local markets. It was great to travel across the country and drive media interest in local markets help build their brand. Read the rest of this entry »


Local Industry News – 3/1

Social Muse Welcome Two New Clients

Social Muse Communications, a Los Angeles-based PR and social media marketing agency founded by Christine Kirk (@luxuryprgal), recently added two new clients to its roster. Social Muse Communications represents restaurants, travel, luxury hospitality, technology, and lifestyle brands. We consult brands seeking ways to integrate social media within their overall marketing and PR programs and provide guidance, expert advice and strategic direction for participation across various social networks such as Facebook, YouTube, Twitter, FourSquare, MySpace and LinkedIn. Read the rest of this entry »