Archive for the ‘PRevelations’ Category

Q: Text Messaging is such a common practice nowadays. Does the AP Stylebook have anything to say about it?

– Anonymous

Yes, in addition to an entry for “text messaging/instant messaging,” AP style provides information on common practices and abbreviations. These rules can also apply to emails and social media messages, such as Twitter updates and Facebook posts. Below are five of the AP Stylebook’s definitions and my comments on them:

G2G

Definition: Got to go.

Comment: I also know people that use “GTG,” and I’ve seen both versions used to mean “good to go,” as well. Read the rest of this entry »

Marisa Valbona, APR, Fellow PRSA, Selected as PRSA National Western District Director

Congratulations to Marisa Valbona, APR, PRSA Fellow (president, CIM Incorporated, La Jolla, Calif.) for securing the slot on the slate as the Director for the Western District. Marisa is from the San Diego and Imperial Counties Chapter and was currently the chapter’s Ethics Officer. Read here to see who else made PRSA National’s slate of candidates for 2011 leadership positions. 

Scripps Health Promotes Don Stanziano

Scripps Health announces the appointment of Don Stanziano, APR, to corporate vice president of marketing and communications.

In his new role, Stanziano will direct all marketing and communications functions across the Scripps system of five hospital campuses, 19 outpatient centers and home health services. Stanziano will work to increase Scripps market share in key services, support standardization and quality improvement initiatives across the system, and grow its physician network and clinical research services.  Read more here. Read the rest of this entry »

SoCalPRBlog Co-founder/Editor Jennifer Berson Monimated for MomPreneur Award

SoCalPRBlog co-founder Jennifer Zankan Berson is nominated for a MOMPreneur Award and we’d really love your support.  Berson is the founder of Jeneration PR, a boutique PR & Social Media agency specializing in promoting beauty, fashion & lifestyle brands.  She has been featured in Entrepreneur Magazine, PR Week, The New York Times, and was recently profiled by Apple.  She balances her time between running her public relations firm and raising her son, born in March.  You can show your support by voting for her here. Read the rest of this entry »

Zenzi Communciations Hired by Chiquita for Sticker Contest Design Publicity

Zenzi Communications has been retained by Chiquita Brands to launch and manage media relations efforts for the Chiquita Banana Sticker Design Contest. 

Chiquita Brands is inviting consumers to visit www.EatAChiquita.com and put their own spin on the company’s iconic brand image as part of the Chiquita Banana Sticker Design Contest. Eighteen participants will be awarded the ultimate satisfaction and recognition of personalizing an old classic, and having their winning design featured on millions of Chiquita® bananas nationwide.
Chiquita has taken a rather unique approach when it comes to their beloved logo – one that is collaborative and more accessible to fans than ever. For the first time ever, Chiquita is giving consumers the opportunity to create their own sticker design based on the iconic blue Chiquita sticker or vote for their favorite design by visiting the Silver Addy Award-winning www.EatAChiquita.com website. Read the rest of this entry »

KCD PR Lands Rose Greene Financial Services

KCD PR, a boutique PR agency in San Diego representing financial services firms all across the US, has recently been hired as the agency of record for Rose Greene Financial Services in Santa Monica, Calif. Rose Greene Financial Services manages over $57 million in client assets and provides unbiased investment advice and services including wealth management; retirement planning; college planning; life, health and long-term care insurance services; Medicare planning; estate planning and charitable giving. Her client base is highly diverse with a concentration in the baby boomer market, gay and lesbian community and entertainment industry. Kevin Dinino of KCD PR heads the account and will focus on building the firm’s profile in the local and national media, while promoting Ms. Greene’s progressive roots and forward-thinking blog, www.moneymattersblog.com.

SoCalPRBlog Contributor Sandy Young Lands Gig at JWalcher Communications Read the rest of this entry »

July 8, 2010 will go down as one of the most memorable days in PR history. Why is that you ask? It was a huge day in American professional sports as NBA superstar LeBron James turned his back on Cleveland, Ohio and took his supersized name, basketball skills, and personal entourage to Miami, Florida. Most importantly, it was the day that the tone of PR forever changed in mainstream media.

Cleveland Cavaliers majority owner Dan Gilbert unleashed a personal attack on LeBron James, one of his former employees, that was both astonishing and entertaining at the very same time.

The viewpoint you accept is certainly open to interpretation. For those of you unfamiliar with LeBron James or the situation that unfolded late last week, I will try to get you up-to-speed on things. Read the rest of this entry »

These days, every business has to have a website, especially the PR business.

A website is often the first point of contact between a future client and yourself, and, rightly or wrongly, it can make a difference on how you are perceived by them.

A website is so important to branding that many PR people include it as part of the initial branding, along with the press kit. Read the rest of this entry »

Q: I heard the Associated Press has new rules for social media. What are they, and how do they apply to public relations writing?                                                                                – Anonymous

Yes, the Associated Press has finally decided to add social media to its AP Stylebook. In fact, the latest edition includes 42 separate entries on the topic, including the “website” change, which we previously discussed.

The most notable addition is a “Social Media Guidelines” entry that discusses what social media is, how journalists should (and should not) use it and how to cite social media as a source. Guidelines PR professionals should note include: Read the rest of this entry »

San Diego PR Pro Lynne Friedmann Featured in New Media Guidebook

Freelance science writer and La Jolla Light columnist Lynne Friedmann is featured as an expert in “Explaining Research: How to Reach Key Audiences to Advance Your Work” (Oxford University Press). It’s the first comprehensive guidebook written for scientists, engineers and physicians describing how to use new media to reach patients, donors, regulatory agencies, policy makers, and the public. She also wrote two entries in “The Encyclopedia of Science and Technology Communication,” a first-of-its-kind resource for students, professionals and scholars. Read the rest of this entry »

Author note: This post breaks from the traditional Q&A format of The AP Stylist, as it is a response to the previous “The AP Stylist: Web site vs. web site vs. website” post.

Many would laugh at how excited I get when I see the subject line “AP Stylebook Update” in my inbox – as I eagerly click to find out the latest change in “The Journalist’s Bible.” But last month when I opened the update e-mail, I scowled:

“Editor’s Note: A separate entry on website has been added to note a style change from Web site.”

“website: A location on the World Wide Web that maintains one or more pages at a specific address. Also, webcam, webcast and webmaster. But as a short form and in terms with separate words, the Web, Web page and Web feed. See Web.” Read the rest of this entry »