Archive for the ‘Media Pulse’ Category

Q: Should I write “flyer” or “flier”?

–        AD

Well, it refers to what you are talking about, but in general, you will want to use “flier” to adhere to AP style.

According to the AP Stylebook, “Flier is the preferred term for an aviator or a handbill.”

When referencing an airplane pilot, you might write: “It is debatable whether the airplane flier fell asleep or if he was distracted while flying.”

If referring to physical handouts, usually made of paper, a correct sentence could be: “I was given 100 fliers to distribute by the end of the day.”

The only time you need to use the spelling “flyer” is if it is the proper name of something, such as a train or bus. (I suppose this spelling would also be correct for some periodicals, as well, but this seems contradictory, since these publications should be using AP style …)

The only time I believe “flyer” should be used? When talking about Radio Flyer wagons – those things are fantastic.

“The AP Stylist” is written by Sandy Young, SoCalPRBlog’s resident contributor for all things AP style. Young is a public relations account executive at J. Walcher Communications and freelance writer, as well as a board member for the Public Relations Society of America (PRSA) San Diego/Imperial Valley Chapter. She has been a member of several of San Diego’s top public relations and marketing communications agencies and has worked with high-profile clients in a wide variety of industries nationwide.

To submit a question for “The AP Stylist,” email Young at sandy@jwalcher.com, and put “AP Stylist Question” in the subject line, or post a comment below. Young can also be reached on Twitter: @san_dyego

NBC’s three Local Media stations in California, NBC4 LA (KNBC)  NBC Bay Area (KNTV) and NBC San Diego (KNSD), have teamed to launch NBC California Nonstop, a unique round-the-clock local and regional news, information and lifestyle channel.  It will debut on the respective stations’ digital channels (LA: 4.2, BAY:11.2, SAN DIEGO: 39.2) beginning Tuesday, May 3, 2011.  

This new platform will take advantage of the combined resources and expertise of the three stations and increase the local content offered to each market. Shows and segments will focus on the news, information, entertainment and lifestyle programming of interest to those living in the three individual television markets and to California as a whole. Read the rest of this entry »

It was announced today Jimmy Orr will take over as the LA Times‘ managing editor, online, beginning February 28th replacing Sean Gallagher. According to Omniture, the website LATimes.com in 2010 registered 1.64 billion page views and 493 million unique visitors. Read more here.

For those of you who had the opportunity to meet David Nuffer for yourself you were very lucky. He was a PR icon and had some really great stories and advise to share. SoCalPRBlog would like our send our condolences to the Nuffer family. Dave will be greatly missed.

http://www.signonsandiego.com/news/2011/feb/03/david-nuffer-longtime-civic-leader-and-public-rela/

SanDiego.com Launches Community Partners Initiative

Ron Donoho, chief editorial officer of SanDiego.com, announces the media organization now has a Community Partners initiative to provide marketing and promotional support to properties and major community events in San Diego County. Their goal is to infuse $250,000 into the local economy and will assist as many as 100 events in San Diego in 2011 with website presence, email marketing and social media support.

Learn more and apply here.

Rod Luck Returns to San Diego Airwaves

Former KUSI-TV feature reporter has a new radio show, “LUCKy to Be in San Diego.” The show airs Tuesdays on through signonsandiego.com radio. The show is Tuesdays at 11 a.m., but if you missed it, take a listen to the podcast here. You can drop him a line on his Facebook page here. Read the rest of this entry »

MiEnlace.com is now SanDiegoRed.com

According to an article, the U-T announced the creation of a new Latino-focused online website Tuesday. The U-T’s partnership with SanDiegoRed.com is to “provide more news, features and advertising opportunities to Spanish speakers and businesses.”

Previously, the U-T’s mienlace.com was the online version of the print publication Enlace. Now, mienlace.com redirects to SanDiegoRed.com, and will feature both English and Spanish language articles.

Discover SanDiegoRed.com here.

Denise Scatena is a founding partner of Scatena Daniels Communications, a boutique marketing communications agency focusing on connections, creativity and results based out of San Diego, Calif., as well as one of the founding editors of SoCalPRBlog. Follow her on Twitter.

Name: Kelly Bennett

Title: arts editor

Outlet: voiceofsandiego.org         

Phone: 619.325.0531

E-mail: kelly.bennett@voiceofsandiego.org    

Twitter: @kellyrbennett

Facebook: facebook.com/behind.the.scene.SD

What are your main daily responsibilities?

Reporting and writing arts news blog posts, editing and commissioning freelance arts content, setting up, reporting and producing weekly arts segment for NBC 7/39, engaging readers in social media like Twitter.

What kinds of stories/interviews are you looking for?

Stories that demonstrate what is being made in San Diego, that instruct us about the drama behind the scenes, that illuminate an unsung hometown hero, that cut through clichés about celebrity or fame, that illustrate the importance of the arts without berating a reader for “not getting it.” Read the rest of this entry »

KPBS news recently added five new journalists to its team of reporters providing dozens of years in combined experience and new areas of expertise for the newsroom.

KPBS Senior Editor of News is now Mark Sauer. Sauer has been a journalist in San Diego for nearly 30 years, breaking prize-winning stories for the San Diego Union-Tribune.  He also has experience in television and blogging. He broke many of his front-page UT stories on the Web first, and will manage the KPBS newsroom with that Web-first workflow. Read the rest of this entry »

Bachelorette Ali Fedotowsky dished to E! News about her new gig on San Diego TV. Fans of the reality star will be able to tune in at 9 a.m. starting Mon., Sept. 13 to San Diego’s Fox affiliate to see her debut. She told E! News that she will “be focusing on relationship stories mostly.” Fedotowsky says that she has received national offers, but wants to stay close to home in San Diego. Leslie Marcus is producer. Read more from E! Online.

Denise Scatena is a founding partner of Scatena Daniels Communications, a boutique marketing communications agency focusing on connections, creativity and results based out of San Diego, Calif., as well as one of the founding editors of SoCalPRBlog. Follow her on Twitter.

San Diego News Network will not continue operations, according to this San Diego Union-Tribune article. Many PR and media pros began discussing what this post on their website meant — apparently it announced its closure without actually saying it. The site does say that the Southwest Riverside News Network will continue.