http://socalprblog.com/wordpress Los Angeles | Orange County | San Diego Thu, 29 Sep 2011 21:21:08 +0000 http://backend.userland.com/rss092 en Q: Hi, I came across an old article you wrote about the argument for using AP style. How in the world can I convince people in my government agency to use it? I'm a former newspaper journalist and seeing people just distort the writing drives me crazy. They're talking about ... http://socalprblog.com/wordpress/?p=1613 Get “Lei’d” with San Diego PR’s Finest at This Year’s Bernays Awards Actors have the Oscars. Musicians have the Grammys. And here in San Diego, public relations professionals have the Edward L. Bernays Mark of Excellence Awards. Better known simply as the Bernays Awards, every year PR practitioners from all walks ... http://socalprblog.com/wordpress/?p=1605 Q: Should I write “flyer” or “flier”? –        AD Well, it refers to what you are talking about, but in general, you will want to use “flier” to adhere to AP style. According to the AP Stylebook, “Flier is the preferred term for an aviator or a handbill.” When referencing an airplane pilot, you ... http://socalprblog.com/wordpress/?p=1600 With our PR industry under the microscope this week surrounding Burson-Marsteller's handling of PR for Facebook, (Read more: "Facebook acknowledges anti-Google campaign" by Hayley Tsukayama, the Washington Post) we believe this contributed article from an esteemed colleague on the east coast may be of interest for our fellow PR friends in the west. Guest blog post ... http://socalprblog.com/wordpress/?p=1589 NBC’s three Local Media stations in California, NBC4 LA (KNBC)  NBC Bay Area (KNTV) and NBC San Diego (KNSD), have teamed to launch NBC California Nonstop, a unique round-the-clock local and regional news, information and lifestyle channel.  It will debut on the respective stations’ digital channels (LA: 4.2, BAY:11.2, SAN ... http://socalprblog.com/wordpress/?p=1583 Now that Ron Donoho has taken the helm as editor-in-chief at San Diego Home/Garden Lifestyles (SDH/GL), I wanted to catch up with him and get the full scoop on where their glossy ship is sailing. Five questions with Donoho's responses as follow. He never loses his sense of humor and ... http://socalprblog.com/wordpress/?p=1544 Shortfuse Marketing Selected for Launch of iMingle™ Insurance Shortfuse Marketing has been retained to provide public relations support for the national launch of iMingle™, a new marketing approach for direct-to-consumer insurance and the first provider to offer group buying for auto insurance.  iMingle is aimed at what the company calls the ... http://socalprblog.com/wordpress/?p=1540 As an agency owner, you can attract your ideal “A” clients even in a tough economy with a little planning and creative visualization.  When times are tight, it can be tough to turn down opportunities that would bring immediate financial benefit, but might not be a good fit for your ... http://socalprblog.com/wordpress/?p=1534 Jeneration PR has hired Kathy Pape as Account Executive Jeneration PR is pleased to announce that Kathy Pape will join the agency as the newest Account Executive.  Pape is a former newscaster who left the anchor desk to pursue a successful career in public relations.  She specializes in beauty, fashion and ... http://socalprblog.com/wordpress/?p=1529 Everyday there seems to be a new tool popping up deemed the latest cure-all for blogger outreach woes.  Whether it’s tracking, monitoring, relationship building or whether it ties your shoes for you, typically it’s billed as the most revolutionary device to help communications professionals since the smartphone.  After some initial ... http://socalprblog.com/wordpress/?p=1523