Archive for January, 2010

KPBS 89.5FM Is First to Tape Radio Program Inside a California Prison

“These Days,” KPBS Radio’s local talk show, transports listeners inside state prison with a two-hour broadcast taped at R. J. Donovan Correctional Facility in Otay Mesa. The broadcast, airing Monday, February 1 from 9 to 11 a.m. on KPBS 89.5 FM, marks the first time any radio station has produced a broadcast from inside a California state prison.

“These Days” host, Maureen Cavanaugh, speaks with staff members, inmates and psychologists from inside the walls and razor wire of Donovan. Donovan staff members tell of conditions including overcrowding (4,700 inmates in a facility built for 2,200); the cutting of rehabilitation programs; the availability of mental health facilities and treatment; and controlling the large and diverse population. Read the rest of this entry »

Who cares whether a person uses one space or two between two sentences or if “gray” is spelled “grey”?*

I do.

So does the Associated Press. The AP Stylebook has long been deemed “The Journalist’s Bible,” standardizing everything from punctuation and numerals to commonly used proper nouns in newspapers and within the news industry. And though “knowledge of AP style” is listed in many-a public relations job description, PR professionals are often quite lenient about their use of AP style.

Why AP Style Makes Sense

One of the core goals of a PR practitioner is to make reporters’ jobs easier – providing them with timely information, interview sources, data, high-quality images, etc. Ideally, in turn, the grateful reporter will cover the PR practitioner’s client, assuming a good angle exists. Read the rest of this entry »

A confession: I think my iPhone may be smarter than me. When they say smart phone, they aren’t kidding. However, armed with my minicomputer, I can be smarter. Or, at least more enabled to do my job with email, chat and so many programs at my fingertips.

There are more than 100,000 applications to download in the Apple App Store. For other smart phones, such as the android, the number is growing rapidly. It can be a little daunting, especially with all of the silliness out there. I must admit I am a little partial to the bubble wrap popping game.
Read the rest of this entry »

SnL Communications is a Los Angeles-based, full service marketing and public relations agency specializing in the fashion, action sports and outdoor industries.  SnL is an entrepreneurial-focused business looking for a motivated, ambitious and hard working publicist to join our team.
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Requirements:
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* Candidate must posses a positive attitude, self-motivation, a stellar work ethic and an intense drive to succeed.
* 4-5 years senior-level PR experience also a must, marketing experience a plus, interest in the action sports industry, extremely strong writing skills, creative pitching abilities, team management and/or mentoring interests and online experience.
 * Candidate will work on a variety of business so diverse background will be valuable. Read the rest of this entry »

There are some great new job opportunities popping up over SoCal. Check them out:

Los Angeles

Account Executive, Formula PR

San Diego

Director of Agency Communications, Vitro Read the rest of this entry »

I’ve officially been in PR for a year and have had a rookie career that, by most accounts, is pretty damn good.

Some of my peers credit that to my 20 years in journalism and, yes, it helps when you know what the media folks are looking for. Read the rest of this entry »

Name: Aaron Heier
Title: Associate Editor
Outlet: GLTNewsNow.com
Phone: (619) 297-0009
E-mail: Aaron Heier
Twitter: @GLTNewsNow | @AHizz
Facebook: GLTNewsNow Fan Page | Facebook.com/The.Real.FBeeotch

What are your main daily responsibilities?
Source, secure, write & edit original content for GLTNewsNow.com, the premier online GLBT news & lifestyle resource for San Diego and beyond. I am also responsible for Two Cents, a new column and event series we’ve just introduced to our readers. Read the rest of this entry »

Photo by Justin Marty

Working in a collaborative environment at the HIVE, “water cooler talk” tends to be less about what’s happening on TV and more on comment about trends affecting our business, kudos on campaigns and getting answers from consultants on their areas of expertise.  Take my latest conversation with Anne McColl, a copywriter, on how to pitch ideas in today’s world.  Here’s her take:

Pitching in an ADD-friendly world.

.45 of a second.  That’s all you’ve got to catch someone’s attention – be it a web page, an ad in a magazine, a Twitter post or the inspirational copy on the back of your cup of Starbucks coffee.

You’ve got to be punchy, pithy and potent.

The folks at Sequoia Capital, the venture capital firm that funded the likes of Apple, Google and Paypal, tell pr Read the rest of this entry »

The Southern California PRSA Chapters have some great programming this month. Check out these upcoming events:

PRSA – Orange County

Leading Change Without Authority: A Dale Carnegie Training Presentation
Thursday, January 21st
11:30 a.m. to 1:30 p.m.
The Hotel Hanford
3131 South Bristol Street (Costa Mesa)
More Information

PRSA – San Diego

Sempra Energy Presents – Social Media: 3 Minds. 10 Questions.
Wednesday, January 27th
11:30 a.m. to 1:15 p.m.
Jai by Wolfgang Puck
2910 La Jolla Village Dr. (San Diego)
More Information Read the rest of this entry »

We just received notice that Aloha Taylor will be joining  KSWB-TV as the weeknight weather anchor for the station’s Fox 5 News at Six and Ten begining Mon., January 18.  Most recently, Aloha was the meterologist at XETV San Diego 6. 

See the full press release below: Read the rest of this entry »