Archive for October, 2010

It’s official. I have now joined the thousands of fans who read about local boutique owners from various towns up and down the coast of California.  Whether their items are sold on etsy.com, they have a stunning storefront or they’re out and about shopping and sharing their finds on their blog, it’s a consumer haven to read their blogs daily. 

A latest Bulldog Reporter event overview stated these statistics: “Social media referrals and ‘mommy bloggers’ have emerged as hugely trusted sources among women. In fact, of the 42+ million women involved in social media weekly, 92% pass along information about deals or finds to others—and about half of them are moms with children at home.”

They’re moms, interior designers, craftsman, enthusiasts, cooks, perfectionists, and more.  I can’t wait to click and read about what shop they recommend, what they cooked for dinner last night and what’s new in their stores to buy.  Why this addiction?  Well, I think it’s largely due to the fact that we are lucky to live in a beautiful neck of the woods in the U.S. and I think the area attracts trend-setters and those who love our shared experiences of life on the coast.  And, as noted, they are trusted resources.  Heck, many of the blogs I read are written by mothers … who doesn’t have the nostalgia to turn to a mother figure for trusted advice?  Take that image of Joan Cleaver and mix it with today’s chic and ever-impressive wonder woman, and you have the blog writers of today.  Read the rest of this entry »

Following the path of Layla Pakzad, founder of Salt Swimwear, you’d think you’d died and gone to PR heaven.  Her line of swimwear is not only packed in the bags of celebrities for their jet setting trips, but it’s worn, photographed and printed in top media outlets.  Her coverage has created a ripple affect with widespread consumer interest on coasts across the globe.  I wanted to find out how she got there and what does she think of all the new online sale sites. 

Consumer PR peeps, listen up!

How did Salt products end up in the vacation and pool bags of A-list celebrities?
Salt ended up in A-list celeb hands by way of friends with the right friends and selling to high-end boutiques like Planet Blue, Madison and Fred Segal where celebrities shop. Read the rest of this entry »

One of our frequent visitors and commenter on SoCalPRBlog is San Diego publicist and flamenco extraordinaire Stephanie Thompson of Stephanie Thompson Public Relations. Stephanie  recently wrote a great blog entry on why not to neglect your good old website. In the age of social media and other “hot” communication channels, Thompson reminds people that your website is still the first tool consumers typically access when they want to know more about you. It’s like your online business card!

Check out the full story here – it’s a good read!