Archive for November, 2010

So you’ve taken the plunge and decided to create a corporate blog for your company, or you’ve counseled your client to create a blog as another vehicle to communicate with their target publics, but the hard part can be trying to create enough content to capture and maintain an audience.  While some of your content will be inspired by topics in the news or company announcements, supplementing those reactionary posts with scheduled content will help alleviate the inevitable writer’s block and help ensure a steady stream of substance. Read the rest of this entry »

KPBS news recently added five new journalists to its team of reporters providing dozens of years in combined experience and new areas of expertise for the newsroom.

KPBS Senior Editor of News is now Mark Sauer. Sauer has been a journalist in San Diego for nearly 30 years, breaking prize-winning stories for the San Diego Union-Tribune.  He also has experience in television and blogging. He broke many of his front-page UT stories on the Web first, and will manage the KPBS newsroom with that Web-first workflow. Read the rest of this entry »

Q: What do you think about The Yahoo! Style Guide?

– Kristen

I have actually been quite vocal and critical of this guide and the AP Stylebook’s Web guidelines.

And because of this, Yahoo!’s senior editorial director and head writer for the book, Chris Barr, contacted me and offered to send me a copy of the reference guide, so I could see its benefits for myself.

Here are some of the things I like about The Yahoo! Style Guide: Read the rest of this entry »