Archive for December, 2010

It’s easy to get in the holiday spirit and as many of your colleagues take time off, you too take it easy.  But if you’re a PR professional, now can be the best time to pitch stories.  As a former TV journalist, I’ve seen it time and time again.  Morning show guests in particular are very hungry for good content!   So many people are busy this time of year that there is a shortage of guests.  So if you have a client who is a “newbie” in front of the camera, now can be a great time to pitch them. Especially right now as many producers are about to take time off, they’re looking to fill holes before they leave.  Help them while helping your clients get some great publicity! Read the rest of this entry »

Scatena Daniels Adds San Diego REP, Senior Community Centers and Marshall Faulk Foundation to its Growing Client Roster

Scatena Daniels Communications, Inc., is pleased to announce it has added San Diego REPertory Theatre (San Diego REP), the Marshall Faulk Foundation and Senior Community Centers to its growing client roster.

San Diego REPertory Theatre chose Scatena Daniels to manage its show publicity leading into its 35th season beginning with “The Road to Mecca,” and “Storyville.” San Diego REP produces intimate, exotic, provocative theatre with vivid works that nourish progressive political and social values and celebrate the multiple voices of our region. 

Senior Community Centers selected Scatena Daniels to manage public relations and social media promotion to support the organization’s fundraising efforts. Senior Community Centers, which is celebrating it’s 40th anniversary this year, is the leading provider of services to culturally diverse, low-income, at-risk seniors in downtown San Diego. 

The Marshall Faulk Foundation selected Scatena Daniels to promote the Third Annual Aztec for Life Homecoming Celebration held Fri., Oct. 15 at the SDSU Parma Payne Goodall Alumni Center. The event kicked off SDSU’s Homecoming Weekend and all proceeds benefitted the SDSU Aztec Athletic Foundation and Jackie Robinson YMCA.

Jeneration PR Retained by blindmice Knit Goods, Inc.

Jeneration PR has secured blindmice Knit Goods, Inc. as a client.  blindmice socks are a favorite of celebrity moms Jessica Alba, Kourtney Kardashian, and Amy Adams.  These clever socks come three or five in a pack so you can mix & match, and you always have a pair and a spare. Read the rest of this entry »

MiEnlace.com is now SanDiegoRed.com

According to an article, the U-T announced the creation of a new Latino-focused online website Tuesday. The U-T’s partnership with SanDiegoRed.com is to “provide more news, features and advertising opportunities to Spanish speakers and businesses.”

Previously, the U-T’s mienlace.com was the online version of the print publication Enlace. Now, mienlace.com redirects to SanDiegoRed.com, and will feature both English and Spanish language articles.

Discover SanDiegoRed.com here.

Denise Scatena is a founding partner of Scatena Daniels Communications, a boutique marketing communications agency focusing on connections, creativity and results based out of San Diego, Calif., as well as one of the founding editors of SoCalPRBlog. Follow her on Twitter.

Name: Kelly Bennett

Title: arts editor

Outlet: voiceofsandiego.org         

Phone: 619.325.0531

E-mail: kelly.bennett@voiceofsandiego.org    

Twitter: @kellyrbennett

Facebook: facebook.com/behind.the.scene.SD

What are your main daily responsibilities?

Reporting and writing arts news blog posts, editing and commissioning freelance arts content, setting up, reporting and producing weekly arts segment for NBC 7/39, engaging readers in social media like Twitter.

What kinds of stories/interviews are you looking for?

Stories that demonstrate what is being made in San Diego, that instruct us about the drama behind the scenes, that illuminate an unsung hometown hero, that cut through clichés about celebrity or fame, that illustrate the importance of the arts without berating a reader for “not getting it.” Read the rest of this entry »

Q: As much as I admire AP style, I was raised to believe in the absolute necessity of the serial comma. If the serial comma can save just one sentence from being misleading, then surely it is valuable enough to use consistently. We can fight about this if you want, but I’ll never change! (Just sayin’.)

–        TJ

Yes, TJ, you are correct. We could argue all day.

I used to be an avid serial comma user until I became an AP style convert. I find that most of the time, the serial comma is unnecessary and just takes up extra space. It can also be considered redundant, as the conjunction already serves as the separation between the two final items in a series. Read the rest of this entry »