Archive for January, 2011

Being a working mom and owning my own business can be quite stressful at times. So when I heard that the PRSA San Diego/Imperial Counties Chapter was hosting a luncheon specifically focused on the work/life topic not only did I sign-up, but my company decided to sponsor the event. Being that Denise and I are both working moms (with infant children), we can use all the help we can get!

How to Achieve Work-Life Integration

1/27/2011 11:30 AM – 1:30 PM Read the rest of this entry »

NextFoods retains RKPR

Boulder Colorado-based NextFoods has retained Rachel Kay Public Relations (RKPR) to promote its GoodBellybrand, the organic probiotic juice drink. GoodBelly was founded by Steve Demos, Whitewave, Inc. founder and former president, and Todd Beckman, former vice president of business development and operations at WhiteWave Foods Company, the largest producer of soy-based products in the United States.  RKPR will be responsible for cultivating the company’s messaging, and promoting the line of quarts, on-the-go drinks and shots, which are a convenient source of live and active cultures of Lp299v, a patented strain of probiotics shown to promote digestive health and support the immune system*. NextFoods joins the agency’s growing roster of national natural brands, which has included Mary’s Gone Crackers, Corazonas, BellyBar, Coromega, Earnest Eats and others.  

*Some studies suggest that GoodBelly’s probiotics may help balance bacteria in your gut when eaten daily as part of a nutritious diet and healthy lifestyle. GoodBelly is a food product and not a treatment or cure for any medical disorder or disease. If you have any concerns about your digestive system, you should consult your healthcare professional.

Scatena Daniels celebrates anniversary with new hire and website  Read the rest of this entry »

The Social Diego Social Media Symposium – presented by Nuffer, Smith, Tucker and San Diego State University’s Digital & Social Media Collaborative – is designed to help attendees learn to listen to the social media dialogue, engage audiences in conversations and energize their most loyal fans.  The symposium will be held Friday, Jan. 28, 2011, at San Diego State University’s Parma Payne Goodall Alumni Center. Read the rest of this entry »

Good news PR peeps! The New York Times recently reported PR employment is expected to rise 24 percent in the next 7 years, making our industry one of the fastest growing professions. Energy, science and transportation are the highest paying sectors. The average PR salary in 2010 was $59,370. Read more here.

Arika Anderson Daniels is a founding partner of Scatena Daniels Communications, a boutique marketing communications agency focusing on connections, creativity and results based out of San Diego, Calif., as well as one of the founding editors of SoCalPRBlog. Follow her on Twitter.

SanDiego.com Launches Community Partners Initiative

Ron Donoho, chief editorial officer of SanDiego.com, announces the media organization now has a Community Partners initiative to provide marketing and promotional support to properties and major community events in San Diego County. Their goal is to infuse $250,000 into the local economy and will assist as many as 100 events in San Diego in 2011 with website presence, email marketing and social media support.

Learn more and apply here.

Rod Luck Returns to San Diego Airwaves

Former KUSI-TV feature reporter has a new radio show, “LUCKy to Be in San Diego.” The show airs Tuesdays on through signonsandiego.com radio. The show is Tuesdays at 11 a.m., but if you missed it, take a listen to the podcast here. You can drop him a line on his Facebook page here. Read the rest of this entry »

A firestorm has ignited around the relationships between bloggers and public relations professionals. The debate has been going around in circles since the first PR pro “pitched” a blogger on behalf of his/her client. Since then, leaders in the PR industry are trying to navigate the often times rough waters in reaching out to bloggers. In turn, bloggers have started to educate themselves on how best to work with said PR pros while still remaining true to their original intention for their personal blog.

While I don’t have my own personal blog, I’m in an interesting spot as I run in both circles. I’m the public relations and social media account supervisor at Bailey Gardiner and I have great friends that blog. These bloggers range from moms to business professionals – all who have well written, highly visited and interesting blogs.   Read the rest of this entry »