Archive for February, 2011
Jeneration PR has hired Kathy Pape as Account Executive
Jeneration PR is pleased to announce that Kathy Pape will join the agency as the newest Account Executive. Pape is a former newscaster who left the anchor desk to pursue a successful career in public relations. She specializes in beauty, fashion and childrens’ products, and has secured placements on NBC’s TODAY Show, Access Hollywood, Good Morning America and all the major fashion magazines. Pape will be responsible for managing day-to-day strategy, executing media outreach and celebrity seeding plans, and working with the Jeneration PR team to deliver exceptional results. Follow Kathy on twitter @kathypape and Jeneration PR @JenerationPR. Read the rest of this entry »
Everyday there seems to be a new tool popping up deemed the latest cure-all for blogger outreach woes. Whether it’s tracking, monitoring, relationship building or whether it ties your shoes for you, typically it’s billed as the most revolutionary device to help communications professionals since the smartphone. After some initial excitement the thrill starts to fade, but for the first time I’ve met a tool I think has some staying power – BlogDash.
Creating an Authentic Brand Experience: High five to Chris Cochran, Marketing Coordinator for Stone Brewing Co.
Everyone who works for the company understands the culture and shares it through every communication experience. No ads or huge outside agencies. No fluff.
I’ve heard of Escondido-based Stone Brewing Co. I’ve listened to interviews with the CEO on the radio and know well that Arrogant Bastard Ale tastes as good as it feels to order it by name. I’ve heard that their headquarters with its brewery, full-service bistro, event grounds, storefront, and gardens are stunning.
What I didn’t know is that the company doesn’t have any signage on the building and you won’t hear their ads on the radio. Nope, their marketing strategy is real word-of-mouth in a form that has fans driving to an off-beat destination in San Diego County, through an Auto Park and up a hill to an unmarked building. And they’re coming in the thousands. Or, they’re ordering their favorite Stone Brew in masses at restaurants, bars and grocery stores across the U.S. Read the rest of this entry »
The NOW Revolution: How to Make Your Business Faster, Smarter, and More Social
February 10 from 8:00 to 10:00 a.m.
Marriott Courtyard Mission Valley
595 Hotel Circle South
San Diego (Mission Valley), CA 92108
About The Event
Technology and social media have changed business forever. We’ve moved from “news cycles” and “campaigns” to always on, 24/7 engagement where every customer is a reporter, and every employee is in marketing, whether they like it or not. Read the rest of this entry »
For those of you who had the opportunity to meet David Nuffer for yourself you were very lucky. He was a PR icon and had some really great stories and advise to share. SoCalPRBlog would like our send our condolences to the Nuffer family. Dave will be greatly missed.
Where else can you network with more than 1,400 communication professionals from around the world to share and learn best practices in the areas of PR, marketing, branding, reputation, social media, leadership and strategy?
The International Association of Business Communicators (IABC) is hosting its annual World Conference in our fair city June 12 – 15, 2011. Featured speakers include leading business thinker, Marshall Goldsmith, Wired magazine contributing editor, Jonah Lehrer, and others representing Intel, Cisco, Disney, and WalMart. Read the rest of this entry »