Archive for March, 2011

Shortfuse Marketing Selected for Launch of iMingle™ Insurance

Shortfuse Marketing has been retained to provide public relations support for the national launch of iMingle™, a new marketing approach for direct-to-consumer insurance and the first provider to offer group buying for auto insurance.  iMingle is aimed at what the company calls the i Generation, those consumers who routinely turn to their social networks to find information, compare deals and seek recommendations from their peers. For the first time, an insurance product has been designed specifically to meet the needs – and expectations – of these policyholders by rewarding them for two things they are already doing: using social media and buying insurance. The company is first in the insurance industry to tap social media to allow individual policyholders to link, or “mingle,” their auto insurance policies with those of their friends so they all qualify for group discounts. 

Shortfuse is handling national and regional publicity for the launch of the iMingle brand, which is so far available in 12 states including: Pennsylvania, Michigan, Illinois, Indiana, Missouri, Minnesota, Colorado, Nevada, Oregon, Wisconsin, Virginia and Iowa.

Stalwart Communications moves from virtual office to Class A space

Stalwart Communications® recently moved into Kearny Mesa’s StoneCrest Office Park Class A complex after achieving revenue breaking records in 2010. The agency  took occupancy after achieving annual double-digit revenue growth since its inception – including a 50 percent rise in 2010 –  with a desire to  have a creative, team-oriented, collaborative environment . 

Nuffer, Smith, Tucker Appoints Bryan Spevak to V.P.

Nuffer, Smith, Tucker has promoted Bryan Spevak to vice president. Spevak will continue to spearhead public relations and marketing efforts for a number of the firm’s clients, including WD-40 Company, Viejas Entertainment & Production, Super Glue Corp. and the Museum of Making Music. Spevak joined Nuffer, Smith, Tucker in 2006 as an account executive.

Prior to joining NST, Spevak spent three years at the Museum of Contemporary Art San Diego, where he served as public relations/marketing manager, overseeing all institutional, exhibition and program-related communications. Spevak started his career as a publicist at Geffen Records and relocated from Los Angeles to San Diego in 1994 to manage the daily operations for local label Cargo/Headhunter Records. He received his bachelor’s degree from California State University-Fullerton. He is also a member of the San Diego Music Foundation’s board of directors.

Arika Anderson Daniels is a founding partner of Scatena Daniels Communications, a boutique marketing communications agency focusing on connections, creativity and results based out of San Diego, Calif., as well as one of the founding editors of SoCalPRBlog. Follow her on Twitter.

As an agency owner, you can attract your ideal “A” clients even in a tough economy with a little planning and creative visualization.  When times are tight, it can be tough to turn down opportunities that would bring immediate financial benefit, but might not be a good fit for your business in the long term. Filtering out these “B” and “C” clients will save you time and resources while producing more meaningful and profitable relationships in the future. Use your imagination and visualize the perfect client roster with the help of these five strategies.

Create an Ideal Client Profile

Create a list of ideal qualities for “A” clients and focus your business development efforts on retaining and attracting clients that fit Read the rest of this entry »