Local Industry News

March 1st, 2010 | Author: Arika Daniels

Social Muse Welcome Two New Clients

Social Muse Communications, a Los Angeles-based PR and social media marketing agency founded by Christine Kirk (@luxuryprgal), recently added two new clients to its roster. Social Muse Communications represents restaurants, travel, luxury hospitality, technology, and lifestyle brands. We consult brands seeking ways to integrate social media within their overall marketing and PR programs and provide guidance, expert advice and strategic direction for participation across various social networks such as Facebook, YouTube, Twitter, FourSquare, MySpace and LinkedIn.

- Coral Tree Cafe (Twitter: @coraltreecafe, Facebook: Coral Tree Cafe) www.coraltreecafe.com
Coral Tree Cafe offers healthy, organic California cuisine with a casual indoor/outdoor atmosphere. Coral Tree Cafe has three locations in Los Angeles – Brentwood, Encino and Century City.

- Rosti Tuscan Kitchen (Facebook: Rosti Tuscan Kitchen, coming to Twitter soon!) www.rostituscankitchen.com
Evolving from the traditional Italian Rosticceria, Rosti Tuscan Kitchen has been preparing food, both hot and cold, for over 18 years in Los Angeles with two locations including Encino and Santa Monica.

KCD PR Lands Briteline Weath Management

KCD PR, a boutique PR agency in San Diego representing financial services firms all across the US, has recently been hired as the agency of record for Briteline Wealth Management in Fullerton, Calif.. Briteline manages close to $40 million in client assets and is a boutique wealth management firm that works with executives on financial planning issues, investment management, estate planning, etc. Kevin Dinino of KCD PR heads the account.

Zenzi Expands to Colorado

Zenzi Communications, an award-winning agency that combines traditional marketing and PR with search engine optimization and social media for maximum impact, has expanded operations to Boulder, Colorado. Veteran marketer Anke Corbin will lead a local team focused on the digital aspects of helping companies ‘Be Known’™ and ‘Be Found’ through a creative and results driven approach.

Headquartered in San Diego, Zenzi is one of the city’s fastest growing companies and specializes in working with technology, B2B, consumer and hospitality clients. Among those on the firm’s roster include Boulder-based Parascript LLC, Dreyer’s Grand Ice Cream, Fresh Express Artisanal Salads, San Diego Botanic Garden, Palm Springs Bureau of Tourism, California State University-Northridge, Bank of Nevada, Mushroom Networks, Sandvine, Business OnLine, BeneTrac (a division of Paychex), and more.

“I grew up in Colorado and always considered expanding Zenzi into my home state. The time is right to take our cutting edge and highly effective approach to marketing and communications to this region. Our goal is to continue to serve leading businesses who want to move at a fast pace, innovate, grow and enjoy success regardless of the surrounding economic climate,” said Sarah Znerold Hardwick, founder of Zenzi.

To spearhead operations in Boulder, Zenzi is partnering with expert Internet marketer Anke Corbin whose background includes Internet startup Interzine Productions, online marketing for Times Mirror Interzines & Times Mirror Magazines, Time Inc., VP marketing at Transworld Media and her own Internet Marketing Agency Anke C. Marketing On-Demand.

“Our objective at Zenzi is to help our clients BE KNOWN, which in today’s world includes being found by search engines, connecting online and developing social relationships, influencing stakeholders including media, investors, prospects, current customers, vendors, employees and most importantly-being relevant. Combining my boutique Internet Marketing agency with award-winning Zenzi Communications is a perfect fit, positioning us to provide exactly what savvy companies have been asking for,” said Anke Corbin, Zenzi Colorado Partner.

arika_anderson_daniels Arika Anderson Daniels is the principal of The PR Mavens, a boutique marketing communications agency based out of San Diego, Calif., as well as one of the founding editors of SoCalPRBlog.